(Updated November 29, 2021)
It's always a good time to start thinking seriously about that company you've wanted to set up. Play your cards right and you’ll find yourself setting the wheels in motion to turn an idea into a money-making success.
And what better way to aim for the moon than by taking a magnifying glass to the stars? The big brands have made it all the way to the top for good reason.
One of the most crucial elements of any brand, whether new or already making millions, is its logo design.
So if you're in the market for a custom-designed logo for your fledgling company, taking a look at the big movers and shakers of the world can really help clarify what you need to achieve in branding. To help with that, we've rounded up the 100 most valuable brands of the world according to Forbes.
We will give you insight into how these brands managed to make their design concept work so you can do the same for your own brand identity. Before we head onto the list, take a look at the interesting trends we noticed in big brand logos:
At the most basic level, we can already tell successful companies tend to opt for versatile but simple designs. Brands that do this tend to think about how their logo will look when put in different applications and assets.
We found that the majority of logos sampled are combination marks, meaning they have both a text and graphic design component. This type of design is particularly useful for creating both strong brand awareness and name recognition as well as giving it a strong visual presence with purpose-built images.
Companies like to keep it simple with their colors, with 76% of designs using a selection of only one or two colors in their logo which is considered as a logo design best practice. Designs that rely on shape and texture rather than lots of colors to bring their brand across usually work better when scaled up or down on devices and in contexts where only black and white distribution is possible, like on some packaging.
As for the most-used colors, blue took center stage with 35% of logos predominantly in this hue. The next most popular logo colors are red and black in the following spots.
On the other hand, the least used colors are violet and pink.
You’ll notice that top brands have the habit of picking bold and eye-catching colors associated with good characteristics. Choosing a color scheme appropriate for your business is an important aspect of branding, as color psychology can play a huge role in how your company is perceived and who it may appeal to.
Check out how the top companies played around with design elements to create the most iconic insignias today.
Apple’s iconic logo has an interesting story. The road they took to create the perfect minimalist logo was completed with the help of Rob Janoff. The designer gave the old Newton logo a modern spin in his rendition. Numerous theories surround this fruit logo that bit its own mark in history.
A timely flat design and a custom-made font that exudes the right amount of playfulness, those are the two main ingredients of Google’s logo.
The 2015 logo refresh maintained a good contrast in its color scheme which plays well with the Chrome browser’s default backdrop. From 1996, the Google logo history has always been consistent with the color sequence of blue, red, yellow, blue, green, and red.
What can you create with four square figures and colors? This technology company has created a powerful design with it.
Looking at its logo history, Microsoft has always emphasized the importance of smart typography, You will notice that their logos are always era-appropriate and great at representing the various aspects of their diverse products.
Is it a smile or is it an arrow? The hidden meaning in Amazon’s logo has always been a subject of debate. Adding subtle details to your logos can easily make it intriguing. By adding that orange curved arrow the brand has communicated that they offer products ranging from A to Z with a friendly face.
The eCommerce company’s use of lower case characters also contributes to the modern laidback look.
The leading social media platform has one of the most recognizable initial logos. Facebook used to carry a wordmark logo or a symbol containing a brand’s full name. Later on, the brand decided to go with a lettermark in its current design.
Using initial logos is a common move for well-established brands in an industry. This Zuckerberg owned platform has a blue logo which is a popular choice for social media brands.
This world-famous beverage is represented by one of the most iconic pieces of typography. Coca-Cola’s logo is inspired by the Spencerian script that gives the design a vintage yet timeless look.
We talked about the interesting history of the Coca Cola logo history in-depth. Read it to learn how the beverage brand transformed its logo with great precision over the years.
Roughly translated to “three stars” this Korean brand aims to be as bright as the celestial bodies. The brand’s oval design creates a stark contrast using blue and white colors which are the common colors seen in the sky. This color scheme fits the company’s tech products.
The text-only design makes it highly recognizable. Plus, Samsung’s logo looks good on virtually any channel because it doesn’t have complicated details that may cause unflattering effects on the design.
Walt Disney Pictures
When you see the Disney logo, you think of immersive storylines and childhood bliss almost immediately. This entertainment industry powerhouse depicts the iconic castle from Cinderella in its logo design.
The graphic elements complement each other and create a magical face for the company.
Japan’s top automotive companies include Toyota which has been in business since 1937. Toyota’s current logo design process lasted for about 5 years. The ellipses design symbolizes the union of Toyota and its customers.
This fast-food chain is valued at $43.8 billion at the moment. McDonald’s logo is a shining example of how to use color psychology to your advantage. The golden arches placed in a red background make use of mood-enhancing colors that coincidentally, triggers one’s appetite.
Science aside, the chain’s symbol is undeniably eye-catching especially when you’re hitting the road and looking for a place to drive through.
What we’ve learned so far
There are tons of amazing tricks you can do to design an effective logo. Nothing is impossible when you have a team of professional designers in your project to carry out your concept perfectly. Get connected with talented artists by holding a logo design contest today.
And here’s the rest of the Top 100:
Bank of America
Your brand needs an equally strong identity to see yourself on this list someday. To do that, you can get a custom logo design by launching a design contest. This will let you work with professional designers and get access to a variety of design bids. Start receiving great logos here on DesignCrowd.
Or you can design your own company logo. BrandCrowd's brand logo maker lets you generate tons of great logos instantly. Customize one today.
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Written by Divya Abe on Wednesday, December 30, 2015
Divya Abe is an expert graphic designer ready to share her knowledge with the crowd. Besides spending quality time on the internet she enjoys anything to do with cats. Get in touch via Google+.
Coca-Cola logo and brand is the most recognisable in the world. The red and white Coca-Cola logo is recognised by 94% of the world's population.What are the most iconic logos? ›
- Nike. Nike's swoosh, designed by Carolyn Davidson, is one of the most iconic logos in the world, literally. ...
- McDonalds. ...
- Tesla. ...
- Apple. ...
- Shell. ...
- Starbucks. ...
- Toblerone. ...
- Not a Logotype. A typeface is not a logo, even if it is a custom-made font, so no matter how good it is, we have not included it. ...
- Nike. Swoosh -- the emotion/motion of rushing forward. ...
- Apple. ...
- FedEx. ...
- Coca-Cola. ...
- Under Armour. ...
- Jaguar. ...
- Levi Strauss Jeans.
And the most expensive logo goes to Symantec—costing a whopping amount of $1,280,000,000. A spot for the logo of a major tech company may seem like an odd choice for this list. But as designer Paul Rand once said, “Good design is good business.” And Symantec's logo is not only good design; it's great business.What are the 10 most popular logo colors? ›
The Most Common Logo Colors
Blue: 33% Red 29% Black, Grey, Silver: 28% Yellow, Gold: 13%
The oldest registered trademark in the United States dates back to 1870, when it was filed by paint manufacturer Averill. Against the backdrop of Chicago, an eagle is depicted holding a paintbrush in its beak. The words "Durable, Beautiful, Economical" appear in a banderole.What is the most famous brand? ›
- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
Twinings Tea is another company with an enduring logo design. The company started up in London in 1706, but created its iconic logo in 1787. It's the oldest logo in the world that's had fully unceasing use.
The Starbucks logo is circular. The design also features the brand name in a wordmark inside the circles with two stars on either side. The newest logo design features an enlarged Siren with no stars and a wordmark. A circle is amongst the most commonly used shapes in graphic design.What are 4 elements of a good logo? ›
A logo design represents the face of your brand, so you must make it good. Four basic components are needed: Logo brand, style, Color, and Font. Each element plays a crucial role in building your logo Designing, and this article explains how they work together to create a logo with impact.
A pictorial mark (sometimes called brand mark or logo symbol) is an icon—or graphic-based logo. It's probably the image that comes to mind when you think “logo”: the iconic Apple logo, the Twitter bird, the Target bullseye.What is the best logo color? ›
Blue is by far the most popular choice of logo color for these companies. It's easy to understand why blue logos are such a popular choice. Blue is an inoffensive color, a safe but sophisticated hue.What are 3 things a logo should be? ›
- Appropriate – logos should be appropriate in it's feeling. It doesn't need to say a whole lot.
- Distinctive & Memorable – It has to be unusual enough to persist in our mind. ...
- Simple – Logos are displayed across various mediums in many different sizes.
- Samsung Group.
- Industrial and Commercial Bank of China Ltd.
The Most Trusted Brands in the United States
This year, Band-Aid ranks No. 1 with a net trust rating of 57.73, more than 2 points higher than the next closest brand, Lysol, while Clorox ranks third.
- Louis Vuitton. Considered the most valuable luxury brand in the world, French fashion house Louis Vuitton was founded in Paris in 1854. ...
- Dolce & Gabbana. ...
- Givenchy. ...
- Balenciaga. ...
- Bottega Veneta. ...
- Salvatore Ferragamo. ...
- Bulgari (BVLGARI) ...
- Comme des Garcons.
Luxury logo design must reflect style and exclusivity. There are many ways to achieve this, including selecting the right color, creating a unique and exclusive form, and ensuring that the logo is nothing short of perfection. From haute couture to supercars, luxury logo design needs to be carefully considered.What are the 3 most popular colors? ›
The most popular color in the world is blue. The second favorite colors are red and green, followed by orange, brown and purple. Yellow is the least favorite color, preferred by only five percent of people.Can a logo have 3 colors? ›
Logo color combinations
In general, it is recommended to use no more than three colors for your logo. Paying attention to various logo color schemes and the way certain hues work harmoniously together will help you create a logo that is both visually appealing and meaningful.
- Yellow, red, and blue.
- Green, orange, and purple.
- Teal, magenta, and gold.
The first logo ever trademarked was in 1876 for Bass Brewery. It was a red triangle with the “Bass” text beneath, in a sweeping cursive text not dissimilar to Coca Cola's instantly recognizable scrawl.What is the oldest McDonald's logo? ›
1961: The Golden Arch Logo
Together with Fred Turner and Jim Schindler, he created a model representing the two overlapped arches and a line passing through them. It was the first McDonald's logo that featured the famous arches.
What Is the Oldest Business in the World? The oldest business in the world is a company in Japan called Kongō Gumi, which has been in operation since 578. It is the oldest company on the list by far, predating the second-oldest by more than 200 years.What is the most famous luxury brand? ›
Originally called Musical.ly, and owned by ByteDance, TikTok is a short-video-based social media platform. It's where brands, creators, and influencers can express their individuality and drive brand awareness. As a result, it's a popular platform for influencer marketing and brand social media marketing alike.What is the best top brand? ›
- Tesla: 184% growth / 36,270 $m.
- Salesforce: 37% growth / 14,770 $m.
- Adobe: 36% growth / 24,832 $m.
- PayPal: 36% growth / 14,322 $m.
- Microsoft: 27% growth / 210,191 $m.
- Apple: 26% growth / 408,251 $m.
- Nintendo: 26% growth / 9,197 $m.
- Amazon: 24% growth / 249,249 $m.
Another trend we'll see in 2022 is logos with layered elements. Overlapping elements is a design method using different patterns, shapes, textures, and colors to add depth, balance, and create contrast. Layering a logo pulls together a cohesive and styled look while capturing the eye.What makes a good logo List 5 examples? ›
- Simple. Many of the most impactful and successful logos in history are surprisingly simple. ...
- Relevant. The first quality great logos share is that they're relevant to the markets their companies target. ...
- Memorable. ...
- Timeless. ...
One of the criteria for a good logo is that it is timeless–which means you don't have costly redesigns to do every year. This will also allow you to have a strong brand image that will help you be recognized easily.
An iconic logo is the representation of the company designed in the form of some symbolic shape which makes your company easily recognizable. A perfect logo should be absolutely simple but elegant and bold at the same time!Who is the Starbucks lady? ›
But seriously, who is she? “It's the siren. She is not a real person, but we kind of think of her as one. She's the biggest symbol of our brand, really, other than our partners (employees).Why did Starbucks remove their logo? ›
The fresh look goes with a new direction for the company as it makes its way back from its toughest times in its 40-year history. Prior versions of the logo helped build Starbucks into one of the world's best recognized brands, and the company felt it no longer needed to reinforce its name at every turn.Why is it called Starbucks? ›
While researching names of mining camps on Mt. Rainier, one of the best known landmarks near Seattle, Terry came across “Starbo,” which eventually led the team back to where they'd started. In “Moby-Dick,” the name of the first mate on the Pequod was, you guessed it, Starbuck. A brand was born.What are the 7 brand elements? ›
- Purpose-driven. ...
- Unique. ...
- Knows its target market. ...
- Stays on-brand at all times. ...
- Authentic. ...
A good logo should:
- Be eye catching.
- Be timeless.
- Be memorable.
- Work well large or small.
- Encompass your brand vibe.
Resellers can display their Apple-provided authorization only in all-black or all-white. An Apple logo in gray is reserved for use by Apple and may appear on some channel assets provided by Apple.What are the 3 types of logo? ›
Now that we've covered the three main types of logos (wordmark, monogram, and combination mark), we'll talk about three less common types of logos.What logo has a fruit on it? ›
Despite carrying the name Apple, the company's first logo did not describe the physical shape of an apple.What are some recognizable brands? ›
- Apple (AAPL)
- Google (GOOGL)
- Amazon (AMZN)
- Microsoft (MSFT)
- Coca-Cola (KO)
- Samsung (SMSN)
- Toyota (TSE)
- Mercedes-Benz (DAIG)
They are the likes of Apple, Harley-Davidson, Nike and numerous other consumer brands that persuade people to behave by connecting with their most ingrained belief systems. Legendary brands forge bonds with consumers through narratives and myths.What are the 4 rules of a good logo? ›
- Your logo should reflect your company in a unique and honest way. ...
- Avoid too much detail. ...
- Your logo should work well in black and white (one-color printing). ...
- Make sure your logo's scalable. ...
- Your logo should be artistically balanced.
- Make sure your logo has scalability. Your logo needs to be able to be scaled up or down without losing its identity or effectiveness. ...
- Your logo should work well with one-color printing. ...
- Keep it simple and avoid too much detail.